The Big Rethink

Oral-B®, the leading innovator in oral health and the #1 recommended brand by dentists, is on a mission to make oral care more inclusive, accessible, and positive for people with visible and invisible disabilities, their caregivers, and everyone in between. Working in partnership with the International Association of Disability and Oral Health (iADH), Oral-B® is on a mission to change the narrative and ensure that everybody has an equitable oral care experience – whether that be the positive attitudes of staff at the dental clinic, easily accessible premises or personalised tips and tricks to facilitate care with the products that are used at home to maintain optimal oral health.

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